Communication Designer
Aurm
Redefining Secure Storage for Urban Spaces
Project Scope
Developed launch communication for Aurm through brand messaging, teaser campaigns, and on ground collaterals
About Aurm
Aurm is a modern, in-society locker service designed for secure, 24x7 access to your valuables right where you live. It replaces the hassle of bank lockers and the risks of home safes with a premium, insured storage experience built for the way people live today.
Target Groups
Our Approach
We collaborated with Aurm to craft a launch strategy for their debut facility in a Bangalore housing society. Our focus was to:
Pain points
Traditional bank lockers and home safes pose multiple challenges:
TOUCH POINT 1
Posters
These posters brought Aurm’s story to life with luxury, ease, and 24/7 access, all wrapped in everyday moments. We used AI generated imagery to craft polished, aspirational visuals that spoke to the modern residents who are stylish, secure, and always ready.
No more locked out days
Weekends and holidays won’t stand in your way.
Plans Change. Access Shouldn’t.
For those last minute dinners when your best pieces can’t stay locked away.
Vaults, Reimagined.
Aurm’s premium safes are now open for reservation.
Exclusivity begins with your invite.
TOUCH POINT 2
Drips & In-app advertising
TOUCH POINT 3
Print Collaterals
Invites with referral codes
Sales Collaterals
