Leadlab

Building the performance funnel

Project Scope

Leadlab was created as a growth focused initiative to streamline how Onsurity acquires leads

About Onsurity

Onsurity is a modern employee healthcare platform built for India's growing businesses. With monthly plans, digital onboarding, and access to quality care, it makes healthcare flexible and accessible for startups and SMEs. Its vision is simple: to redefine how companies care for their teams affordably, efficiently, and with heart.

How does New India buy Insurance?

TOUCH POINT 1

Performance Ads

80% New-to-Health

Majority of clients were first time health benefit users, aligning with our core mission.

#1 SOV in 5 Cities

Achieved highest Share of Voice across Bengaluru, Delhi, Mumbai, Chennai, and Gujarat.

500% CTR Growth

Improved display ad click through rate from 0.5% to 3%, exceeding industry benchmarks.

TOUCH POINT 2

Conversion Landing Pages

These conversion-first landing pages were created to support campaign journeys and improve lead quality. Each page used dynamic headers matched to the ad copy, helping maintain a consistent flow and reducing the disconnect between click and content. This approach lowered bounce rates and increased both time spent and conversions.

TOUCH POINT 3

Microsite

We designed high-intent landing pages and a lightweight lead-gen microsite tailored to different funnel stages. Each was optimized for clarity, speed, and audience-specific messaging—whether the viewer was exploring or ready to act.

Research Insights